“Hey, I’m İkbal. I’m the founder of this organisation. Everything started with simple curiosity. One day, I realized I can’t consume anything without adding sugar to it such as desserts, drinks etc. The absence of it was actually significant for me, so I became curious about how life would be without it.
I realized that sugar is a relatively new product in our lives. The more I dug, the more I saw the big picture. For some reason, the most common items consumed in our daily lives are always linked with colonialism and slavery.
To point it out, our logo became bloody. I hope you enjoy stopping and actually thinking about simple daily items and the stories behind them.”